Q. What makes it unique?
A. Something so unique to us is our affirmation tags — a small but meaningful detail that has become our signature. They were created to carry a message of strength for those moments you may need a reminder. They are visible to the person wearing our clothes either behind our signature X or behind our size labels because I believe it’s so important that as women we all know that we are more than what a clothing label may describe.
Q. Who is the target customer?
A. Pure Balanxed is for women from all walks of life. We create pieces that truly represent style at every age and bring comfort when needed.
Q. Is there a ‘hero’ product in the range?
A. I would say our Classic Joggers are our ‘hero.’ I am so proud of our joggers! They act as a do-it-all pant — they offer so much versatility. I always joke that it’s jogger season all year round at PB and it truly is, our joggers are lightweight which make them perfect for an all-season wear. They are pants that once you try them on you’re hooked and need them in every colour.
Source : https://vancouversun.com/life/fashion-beauty/style-qa-pure-balanxed-offers-clothes-and-community225